We worked with Oticon Medical for six years to increase awareness of its Ponto Bone Anchored Hearing System. We created a program to ENGAGE USERS, share patient-focused content, and build an online community to support adults and parents of children with single-sided deafness and conductive hearing loss.

The advocate community we built helped move the product into an INDUSTRY-LEADING POSITION—generating trustworthy peer-to-peer marketing campaigns, supporting patient recruitment for new Ponto clinical trial data, and eventually elevating the product to an industry leading position where it was acquired by Cochlear.