A study that would provide countless value to our client, Oticon Medical, was stalled due to low enrollment. That’s when we tapped into the hearing community we’ve built over the last five years.

“It was a very happy day in the lab. The response was so amazing!” – Andrea Pittman, PhD CCC-A, Arizona State University, Director, Pediatric Amplification and Auditory Prosthesis Laboratories

“This study has been stalled for quite some time because they couldn’t find patients. From the first idea to use this outreach method to getting the metrics you see today was less than ten days.” – Alan Raffauf, vice president of marketing, Oticon Medical

The opportunity—our Pursuit

Our client, Oticon Medical, set out to conduct a new research study with the Pediatric Amplification Lab at Arizona State University (ASU) involving children with bone-conduction hearing systems. The purpose of the study is to quantify the benefits that children receive from a surgically implanted device compared to wearing the device on a headband.

The study had stalled because the team at ASU was having a hard time sourcing and enrolling children with single-sided deafness and conductive hearing loss, preferably those already using a bone anchored hearing system.

Our approach

Pursuit has worked with Oticon Medical for more than five years to help increase awareness of its Ponto Bone Anchored Hearing Systems. We created a program to engage end users, or patients, for the first time to create and share patient-focused content and build an online community to support adults and parents of children with single sided deafness and conductive hearing loss.

Knowing the value this new study could bring, we decided to tap into our advocate community to recruit participants. We worked with the study director to craft messaging that was clear, honest and articulated the impact that these parents and children would have on furthering hearing technology.

We reached out to 204 parents. 59%, 120 parents, responded and 23% were interested in learning more about participating in the study. In addition to the great response we got in our outreach, many of the parents wanted to share the opportunities within their own networks. The founder of a non-profit called Ear Community shared in her microtia and atresia support group. Others, who had been in contact with the study center and successfully enrolled, shared their excitement about participating on social media generating even more interest.


Ten days after our idea to tap into Oticon Medical’s community, the Pediatric Amplification Lab received more than 35 emails or phone calls from parents. Many of the children met the criteria and enrolled in the study. Today, the lab plans to move forward with the study and expects to have data collection completed by the end of April.

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